Research

Our analysis of where the consumer is now, based on a research project conducted by Real World Planning in Autumn 2009.

Where are we on sustainable behaviours?

first wave second wave third wave
  • Plastic bags
  • Recycling
  • Light bulbs
  • Food waste
  • Turn things off
  • Wash at 30°
  • Home energy
  • Insulation / refurb
  • Seasonal food / GYO
  • Walk / Cycle
  • Microgeneration
  • Fly less
  • Buy less
  • Drive less
  • Eat less meat
Easy anti-waste actions Some lifestyle change required Lifestyle deprivation
Normal Building momentum Rejected

For more information on the research and insight underpinning we will if you will contact us.

home, food, transport