Overview

We will if you will is an innovative 5-year project, which aims to make sustainable living appealing and accessible to the mainstream UK population. We will do this through unprecedented collaboration between business, civil society and government.

A unique joint effort from business and civil society, it is led by Fiona Reynolds (Director General, The National Trust) and Ian Cheshire (CEO, Kingfisher) and was originally conceived in response to a request from Gordon Brown.

Fiona and Ian are supported by a Project Board consisting of Phil Bentley (Managing Director, British Gas), Justin King (CEO, Sainsbury’s), Stephen Hale (Director, Green Alliance), David Nussbaum (CEO, WWF-UK) and Graham Wynne (CEO, RSPB), all of whom have personally committed to help develop and implement the initiative.

home, food, transport

Unprecedented collaboration between business, civil society and governmentclose quote